Telling Stories

Stories. Everyone loves a good story. From tiny toddler to old codger, from high school dropout to Ph. D., we all get hooked by stories.

They capture our attention and tickle our imagination. They entwine us in their plots. They captivate us with their color.

Think of the speeches, lectures, and sermons you’ve heard. After you had forgotten the talking points and the statistics, you remembered the tales about people and places and hopes and hardships.

To me, one of the most significant observations made in the museum consultants’ study of VMT is the importance of exhibits that tell stories. Information isn’t enough. Facts and figures are fine, but it’s the narrative that engrosses the visitor and makes the museum experience spring to life.

We’re already doing this in some areas. The new Advance Auto gallery does not merely offer a lineup of old cars. A curving roadway with guard rails, traffic markers, Burma Shave signs and a country gas station add drama. Helping to thread the story together are the VDOT displays, “From Mud to Mobility,” which track a century of highway development in Virginia. The context turns a static exhibit into a story.

The “African Americans on the Norfolk and Western” exhibit opens a treasure chest of firsthand accounts told in print and on video. Together those reminiscences piece together like a jigsaw puzzle to create a poignant and powerful picture of courageous men toiling with dignity amid an unjust system. In the same room, “Working the High Iron” carries you on a visual journey of the history of the N&W.

What other stories lie among the artifacts, ready to be given a spellbinding treatment?

How about coal? It was N&W’s lifeblood and the Virginian Railway’s almost sole reason for existence. The two roads raced neck and neck from mountain to ocean, each straining to transport the black gold faster and more economically than its rival. The Virginian even electrified its line between Roanoke and Mullens, West Virginia, a plot twist graphically illustrated by the hulking EL-C 135 electric loco still standing in the museum’s rail yard.

Coal’s story is implicit throughout VMT, from the HO scale tipple diorama to the giant tenders of the steam locomotives. It needs to be told more explicitly: how the coal was mined and transported to market, how the mines fueled the success of the railroads—literally and figuratively, where the coal went and how it was used. Such storytelling underlines the importance of restoring endangered equipment such as the three vintage coal hoppers rusting outside the museum.

Another storyline is the saga of the different railroads which ran through Virginia. Where did their tracks go? How did they compete and cooperate with one another? Where did they each end up during the years of merger mania? What developments led to Virginia becoming the headquarters of two of the “Big Four” rail giants remaining in America?

A ready-made tale of now and then lies as near as VMT’s back porch. There you can stand on the old freight docks, surveying the weathered survivors of steam and early diesel against the backdrop of a busy modern rail line, that of Norfolk Southern. What a great vantage point for telling how railroading today is alike and dissimilar to yesterday. For explaining how locomotives and rolling stock have changed. For depicting the goods that provide modern railroads’ revenue. You can see history and current events rubbing shoulders just steps away from where you stand.

So many stories to tell … these are just a few. What tales do you hear being whispered at VMT along the galleries and out in the yard?

Carol of the Bells

I couldn't help myself. I read over some of the old posts here, and noticed a trend -- we complain about money a lot. I'm not saying there isn't a good reason for that, nor that there isn't some interesting stuff there. Just an observation, that's all. So, in our continuing effort for consistency, here's another rant post about money.

Hark! how the bells, sweet silver bells, all seem to say "Throw cares away."

Last year, we sold a locomotive (a sentence I never thought I'd use before I started working here). By the calendar, that happened this year, but as far as our finances are concerned, that was last year. Anyway, if not for that sale, we'd have ended up in the red. This year doesn't look a lot better, and we're all out of locomotives to sell.

Christmas is here, bringing good cheer to young and old, meek and the bold.

The situation isn't terrible, as we've still got some chunks of local money and other donations coming in, but the outlook is not good. Citizens of Virginia are well-aware of the budget crunch facing the Commonwealth, and the murmurs in Richmond say that there will be no state funding for non-state agencies. As a tax-payer, I can't personally fault this sentiment, but working for a struggling non-profit, it's a dark cloud. It's also worth noting that your Virginia Museum of Transportation is the Official Transportation Museum of the Commonwealth. That designation isn't just fluff -- it came directly from the legislature in Richmond years ago. While the title is nice, it does not make us an agency of the state. Ergo, when goes the money, so goes the show.

Ding, dong, ding, dong -- that is their song, with joyful ring, all caroling.

The City of Roanoke hasn't been much help, either. We expected and accepted that long ago, so this is no great surprise. Our funding from the city is at an all-time low, but the city has its own budget needs, too.

So what does that mean for the 44-year old caretaker of Virginia's transportation heritage?

One seems to hear words of good cheer from everywhere, filling the air.

It means we've got three possible futures.

In the first, we receive a substantial donation from a major player, to be continued in perpetuity. The B&O Railroad Museum receives substantial funding from CSX. They get a lot of donations, too, of course, but this is an example of what a large corporate partner can do. Last year, Norfolk Southern very generously contributed tens of thousands of dollars to us. This year, they're again doing so with the caveat that we now match their donation. However, in neither case was the money enough to get us through a year. We're no less grateful; merely honest.

In the second, we become a state agency. This is probably the most ideal course for us. State funding ensures our continuation, and provides resources beyond our current means. This would resurrect our restoration, curatorial, and education departments -- three neglected and presently inactive areas of our operation forced into dormancy by a lack of funding. It would also help us cross the hurdle we've been stuck on for a while, and get out of the rather regional focus we have in our collection and exhibits. At its last meeting, the VMT Board of Directors voted to pursue this course, but their consent is not the only cog in this wheel.

In the third, we continue as we are. The only end game for this particular circumstance will be the closing of our doors. We could get by a few more years, but if we made it to a 50th birthday, it would surprise everyone involved.

O, how they pound, raising the sound, o'er hill and dale, telling their tale.

Virginia's Explore Park just shut down, largely for the same reasons. The brand new Art Museum of Western Virginia has not yet opened, now costing nearly double its initial $40.5 million price tag. The History Museum of Western Virginia resembles a ghost town. Despite some [reasonably] successful events and increased attendance, your VMT in the same trenches.

Gaily they ring, while people sing songs of good cheer. Christmas is here!

During the holidays, everyone has a hand out, asking for toys, clothes, money, food, time, prayers, and company. There's never enough to go around, this is true. What we don't seem to realize is that this holds true during the rest of the year, too. We just don't notice it unless we stand outside in a Santa suit and ring a bell.

Merry, merry, merry, merry Christmas!
Merry, merry, merry, merry Christmas!

Big doin's

The Roanoke City Council voted unanimously to give the Nickel Plate Locomotive #763 to us. This kick-starts the chain of events involved in making the sale finally happen. The Ohio Central Railroad Historical Society will pay us once we have written confirmation that Norfolk Southern will move the engine for them. With all of that in place, #763 will pull out of Roanoke for the first time in about forty years.

Meanwhile, the Advance Auto Parts Auto Gallery is nearing completion. The museum will be closing to the public this Sunday, April 22nd, to host a private event for Advance's team members in honor of Advance's 75th anniversary. After that, the gallery will open the following week. We're not sure when the grand opening will be as there's still a lot of work to do, but the public will have access before the month is out. How wild is that?! And it's only seven months late... pesky storms.

On a slightly personal note, this blogger just returned from a trip to the Museum Store Association Conference and Expo in Denver, Colorado. Coming out of the contacts made and research done there, look for a unique product line to be introduced this fall in VMT's store, Destinations. These items won't be available anywhere else, so be sure to check back for more information.

Finally (ah... finally), the museum may be acquiring a U.S. Army Cobra helicopter for display outside the museum. The hope is to place it about twenty feet in the air in front of the building with its running lights on to attract attention. Unfortunately, and for obvious reasons, we can't keep the rotor running. One flock of birds with bad depth perception and we've got a mess.

Stay tuned for more, and some pictures of our fearless leader trying to operate a Zamboni machine in a shirt and tie!

Change is a-comin'

We've got some fairly big doings happening right now worth mentioning. Our featured exhibit, "Starlight on the Rails" has finally come down and is on its way back home to the Robert Mann Gallery in New York.

Though the Lawrence Gallery which housed that exhibit here is closed, we're excited to report that our Auto Gallery will be opening this Friday! Ok, let's put aside the glamorous press release stuff and talk about what's actually going on.

The Auto Gallery was supposed to open in October of last year. After the roof came off, everything got put on hold. Gallery openings, annual fund raising drives, newsletter mailings -- everything. Resultantly, the Auto Gallery got pushed back and pushed back while the "Starlight" exhibit got held over and held over. Now, entering the final quarter of the museum's fiscal year, with a firmer grip on finances than at any time in the museum's recent history, things are finally back on track (if you'll forgive the pun).

The Auto Gallery will not be finished by the time it opens on Friday, but it will at least be presentable. It houses nearly a dozen automobiles ranging from the 1900s to the 1980s, along with a set of license plates covering almost every year of Virginia's auto history, a set worth more than $5,000 in itself. The Virginia Department of Transportation (VDOT) donated a substantial collection of photographs, signs, and other materials for the first exhibit in the gallery. All of these things will be up and running on Friday.

What isn't ready is the building itself. Because the Auto Gallery is contiguous with the rest of the museum, though divided from it by a fire wall, a certified fire door has to be in use. We don't have one of those (though Advance Auto Parts has generously donated the funds for such a door's installation). Also, the gallery is in a portion of the building that still retains most of the original rolling doors from the building's construction in 1918. That's right -- these doors are almost 90 years old. While they keep people and animals out, that's about all they keep out. This museum has never been properly renovated, and as a result, air gets in everywhere. Heating and cooling costs harken back to your dad telling you not to leave the front door open with the air conditioner running. Dad was right. So, those doors have to be replaced, either with new doors or walls or a combination of the two.

We won't have all of the signage done yet, either. Thanks to the efforts of the VMT Intern, we have well-researched, engagingly written signs for each automobile, but they're still not back from the printers, and the clock's ticking.

What this means is what we call in the biz, "a soft opening." We'll have a grand opening once the whole thing's ready, but as of Friday, all guests entering the museum will have access to this gallery. Hopefully, a room full of beautiful automobiles will serve as a substitute for a room full of railroad photography.

And what of that room? This summer, we hope to have not one, not two, but three new exhibits in that room. We've posted about two of them before -- the Grayhound Bus exhibit, and the Virginian Railway exhibit. The third exhibit is devoted to Star City Motor Madness, an annual antique car celebration held in Roanoke (and, not without mention, a generous contributor to the museum).

Anyway, come out Friday. See the cars. See the trains. See the three-block long museum run by four people. Marvel.

Show me the... wait, where'd it go?

Museum life has its ups and downs. Saying something that trite is not only painful, but also painfully true.

An article in last week's Roanoke Times reports that the City of Roanoke has promised up to $500,000 in matching funds to the Mill Mountain Zoo for capital improvements. That is great news. We have some good friends at the zoo, and those facilities have been in need of repair and upgrading for some time. This was a long time coming for them, and hopefully worth the wait.

Meanwhile, the new Art Museum of Western Virginia is churning along, unfurling like a cross between the Flying Nun's habit and a vague monument to bourgeois taste (that's alright, because it fits in so seamlessly with Roanoke's general architectural scheme). All of this at $66 million. All kidding aside, we have some good friends at the art museum and we're happy they're receiving a new facility.

Naturally, one might think that with the city being so generous to the Mill Mountain Zoo and the Art Museum of Western Virginia, your Virginia Museum of Transportation might be on the eve of a great windfall, a financial bonanza that would be a new sunrise for the museum.

Not only was our grant proposal answered with a mere $24,900, but the latest kick in the teeth came when the city began soliciting bids for a strategic plan for the museum, funded by the Norfolk Southern Corporation. Let us be more clear. We're happy to receive a strategic plan, but the city has so far kept us out of the loop on the bidding process. We're sorry, City of Roanoke, but the last time we checked, we were still a private organization. Unless you're creating a strategic plan for the locomotives themselves, we think we've got a more than legitimate right to input on any and all decisions relating to this museum.

The City of Roanoke owns about 45% of our collection, including the only surviving Norfolk & Western Class J and Class A locomotives, and the largest collection of diesel locomotives in the south. The City of Roanoke, which cut our funding from $60,000* two years ago to $52,000 last year, already has a sizable investment in our museum. In many ways, our museum better than any other, tells the story of Roanoke. Further, admissions figures show that nearly 80% of our patrons come from out of town. How many other museums in Roanoke can boast that?

The building that houses that collection, tells that story, and draws those tourists was built in 1918. Some of the electrical wiring inside is original. More than 75% of the roll-down doors that line the front and rear of the building are in horrible states of repair, and their improper seals make for extremely inefficient heating and cooling. Moreover, damage from the storm last summer that ripped off about 10,000 square feet of our roof left two offices, a conference room, and a bathroom condemned due to water damage in the electrical system. Further, it forced the complete replacement of two HVAC units to heat and cool the building, not to mention a new roof which still hasn't been installed (it took nearly six months to receive the first check from the insurance company after lengthy negotiations and adjustments). If you came by the museum this winter, you discovered what those of us working here encountered daily -- no heat. That same storm tore the main gas line off the building like an old band-aid and permanently damaged the heaters up there.

Census data tells us that the Roanoke metropolitan area is home to roughly 200,000 people. If it costs 66 million dollars to build a new art museum, half a million dollars to restore the zoo to a high level of quality, and if there are more than 35 non-profit organizations in that same metropolitan area, the question is this:

Just how much money will be left for anybody?

We don't think we're more deserving than any other institution in town. Except, maybe we are. Roanoke's investment here has already been illustrated. So maybe we should ask, how much is it worth to protect and develop that investment? It's becoming increasingly clear what the city thinks.

* To put this figure in perspective, $60,000 covers slightly less than two months of our operating expenses.